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marketing environment
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
what is upward and downward streching of brands
Q. Use of array in assembly language? Let's write a program to add two 5-byte numbers stored in an array. For illustration two numbers in hex can be: Let's also presu
What are the various strategies of product mix
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
what are four views of consumer behaviour?
employees going on assignment in another culture need to be aware of their own
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
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