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Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
How is forecast sale in marketing research? Forecast Sale in Marketing Research: Marketing research assists in marketing planning and sales forecasting. The researchers c
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
Should video game companies continue to alter their products to include other functions, such as e-mail
how is rapid globalisation a challenge in the 21st century.
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
What are sabmiller interfaces with loqgistics, marketing, distribution
briefly explain the trend?
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
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