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Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark
Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
Choose two of the following 3 topics a 1-3 page reaction paper. Identify all sources used-you must use sources - it must be typed and double spaced 1) Resolved: The proposed AT&
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
identify and briefly four trends in the macro environment
process involved in designing channels
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
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