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Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
market positioning error
knowing your competitors
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales
how to draw consumer profile of a typical buyer of ray ban?
Draw the typical profiles of shoppers stop customers segments
cost plus pricing
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
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