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Boston Consulting Group
By using the matrix, four kinds of SBUs can be identified as:
a). Stars refer to high- growth, high-share businesses or (they require a large no of investment to finance their quick growth potential).
b). Cash Cows refer to low-growth, high- share businesses or manufacture (they are established, successfully, and require less investment to hold share).
c). Question Marks refer to low-share business units in high-growth markets (they require a lot of cash to hold their share).
d). Dogs refer to low-growth, low-share businesses and products (they may produce enough cash to maintain them, however, do not have much future).
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
marketing mix and components
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add and subtract 4/6^t-1 + 3/6^t-1
A firm is intending to operate across a number of markets in the world.you have been hired to help them in finding consistent methods to analyse their cross culture markets.Using r
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