Marketing and Brand Management, For this Final Project, imagine that an org...

For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o

Define the advertisement contents, Define the Advertisement contents? ...

Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: -        Communi

Explain about product positioning, Explain about product positioning? ...

Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co

How is customer relationship affected in business market, How is customer r...

How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s

Define channels of distribution according to stanton, Normal 0 ...

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Discuss different types of pricing strategies, Discuss the different pricin...

Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w

How they are manipulated to achieve competitive edge, Question 1: McCar...

Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which

Products element''s, Discuss briefly about product identification elements...

Discuss briefly about product identification elements

Determination process of a product, Determination process: Estimating ...

Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H