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Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
how to make ppt on this topic in 4 slides?
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
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