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Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
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Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
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What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and
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