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Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar
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