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Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu
what is branding??? and hoe m,any types of branding we can do???
An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em
describe different stages of channel design process
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
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