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Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
Perween Warsi's parents arranged for her to marry a doctor at the age of 16 in India. The couple moved to Britain in 1975 with their two sons. Bored, with time in her hands, Perw
marketing concept
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
Forester's Country Markets is a well-known grocery chain based in a large Midwestern city. At one of Forester's distribution warehouses a key problem has been proper stocking of s
Scope of Advertisement 1) Increase in Ad functions :- Earlier ads were designed to persuade informative needs of buyers in the form of public announcements however now adverti
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
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