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Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
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Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
explain why marketing channels promote not only economic systems but also social systems
Explain the various approaches that are followed by FMCG companies in test marketing
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Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
scope of marketing management
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