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Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
strategies to apply product line filling?
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
#ques1. “Consumer mind is a Black Box” –Discusstion..
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
#question draw an bcg matrix with an numerical example..
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