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States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
Product & services Product is a complicated concept that must be carefully defined. Since the first of the four marketing mix variables, it is frequently where strategic plann
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
what are the identifying the major channel alternatives ?
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
The percent of sales one product earns in relation to total market sales for all products in that category.
advertising campaigns and there work in developing awareness among public
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
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