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Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?
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