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explain the varius approaches that are followed by f m c g companies in test marketing
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
what are significant factors that have led to the success of shoppers'''' sto
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
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Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
I''m looking for a Marketing Ph.D. student or a graduate to help me understand Cannibalization Analysis. You can be a Marketing undergrad or an MBA with the knowledge. As long as y
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
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