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Question 1:
a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisation.
b) Elaborate on the five dimensions of service quality as proposed by Parasuraman, Berry and Zeithaml (1988).
Question 2:
Assume you are a Front Office Manager in the hotel industry. You are required to train the newly recruited front-line staff to provide professional service. Discuss the strategies that you would regard as being essential for them to perform their job effectively. Provide justifications for your answer.
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
what is the difference between goods marketing and services marketing?
process of disigning distribution channel
what are famous examples of down-market stretching done by large companies?
Q. Show the advertising effects on Employment? Effect on Employment: - Advertising has created together direct and indirect employment to various persons in the society. Thes
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM
Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
how to build up a motivation to make our work success?
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