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Question:
The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service.
(a) Explain and discuss benefits of using marketing research for making marketing decisions, rather than simply basing decisions on previous experience.
(b) List the five stages of the process for planning a marketing research project.
Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is
Developing the Ideas through Discussions: Discussion concerning a problem often produces useful information. Various new ideas can be developed through such as exercise. Hence a re
Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe
Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t
DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie
Constructive Total Loss (CTL) : Unlike the actual total loss, CTL is not a physical loss and is not absolute. CTL may be defined as a total loss when the cost of saving, repai
Defining a problem involves the tasks of laying down boundaries within which a researcher shall study the problem with a pre determined objective in view. Defining a research pr
difference both type of car
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