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Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour.
Ans: For several years demographics have governed how communication targets their campaigns. The problem is that although individuals in a specific demographic category share some common characteristic such as sex, age or income the psychographics of these groups--their values and motivations as well as beliefs--are not homogeneous. There are multiple motivations for behaviour as well as people in a specific demographic category have a wide range of attitudes. Even though demographics can turn up objective facts such as that your target customer owns a car they can't tell you why the person bought the car. Lifestyle and Psychographics can. They calculate the motivations behind a behaviour including why individuals in a specific generation or income bracket will accept or reject a message act on it or ignore it.
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explain Henry Assael Model of buying decision behavior along with the diagram”.
what are the core marketplace concepts?
brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Explain the Conceptual and Empirical Research Conceptual research is associated to some abstract ideas of theory. It is normally used by thinkers and philosophers to develop n
is control and strengh is same in order to do the marketing plan ?.
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Q: How personal influence of consumer behavior can create Diffusion of Innovation.? Ans: Products be likely to go through a life cycle. Primarily a product is introduced. S
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