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Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour.
Ans: For several years demographics have governed how communication targets their campaigns. The problem is that although individuals in a specific demographic category share some common characteristic such as sex, age or income the psychographics of these groups--their values and motivations as well as beliefs--are not homogeneous. There are multiple motivations for behaviour as well as people in a specific demographic category have a wide range of attitudes. Even though demographics can turn up objective facts such as that your target customer owns a car they can't tell you why the person bought the car. Lifestyle and Psychographics can. They calculate the motivations behind a behaviour including why individuals in a specific generation or income bracket will accept or reject a message act on it or ignore it.
Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,
Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel
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STATUTORY BASIS : Exchange control was introduced in India with the outbreak of second World War on September 3, 1939. This was done by virtual of the emergency powers derived u
Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff
Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and va
Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.
consumer behaviour helped groupon
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In addition to what has been stated above the followings points must also be observed while defining a research problem: 1.Technical terms and words or phrases with special mean
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