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Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour.
Ans: For several years demographics have governed how communication targets their campaigns. The problem is that although individuals in a specific demographic category share some common characteristic such as sex, age or income the psychographics of these groups--their values and motivations as well as beliefs--are not homogeneous. There are multiple motivations for behaviour as well as people in a specific demographic category have a wide range of attitudes. Even though demographics can turn up objective facts such as that your target customer owns a car they can't tell you why the person bought the car. Lifestyle and Psychographics can. They calculate the motivations behind a behaviour including why individuals in a specific generation or income bracket will accept or reject a message act on it or ignore it.
Trans-European Plastics (TEP) is one of Europe's largest manufacturers of plastic household items. Its French factory makes a range of over 500 products that are sold to wholesaler
You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce the risk in your decision making, you have requested t
Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors
What is the major difference between quantitative and qualitative research techniques? One of the key aims of qualitative research is to gain preliminary insights into decisio
NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w
list out the secondary source of informatieon while pursing the market research ?
inn moving average method, we need data of atleast a) three years b) four Years c) five years d) six years
executive summary
what is the best way to obtain information about what consumers actually do
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
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