Define Behaviour change communication - iron deficiency anaemia?

In communities that are illiterate and consequently ignorant of the consequences of nutrition disorders and the relationship between diet and disease, increasing awareness of the community about the nutrition needs and various methods of prevention is an important method of control of anaemia. This calls for a change in the behaviour of the community particularly the women. Unfortunately, in all the health and nutrition programmes, education and communication are the weakest components. Use of multimedia particularly the mass media such as television and radio could contribute significantly to the control of anaemias. The health and ICDS functionaries now commonly adopt interpersonal communication. The education efforts should be persuasive, repetitive and supported by adequate audio-visual aids. Street plays and folk arts are also increasingly being used now a day.