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Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar
State the term product according to Jerome McCarthy "A product is more than just a physical product with its associated functional and aesthetic features. It comprises accessor
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
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