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Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
what are the core concepts of marketing
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What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
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