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process of disigning distribution channel
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Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
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