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what is marketing management?
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
considering the concept of product life cycle, where would you put video games in their life cycle
explain the various approach that are followed by SMCG companies in test marketing
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
"Consumer mind is a Black Box" - Discuss
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
process of disigning distribution channel
Steps involved in brand development
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
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