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(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good.
(b) Describe with example the paradox of value.
(c) Explain the basic model of consumer decision making.
(d) What will a loyalty programme reasonably do?
(e) Describe lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Illustrate how the use of colour can be a powerful marketing tool.
(g) Describe the meaning of total customer satisfaction.
(h) What is understand by hedonic consumption?
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between Classical conditioning and Instrumental conditioning.
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
Develop a strategy to help work teams implement change 1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
Unfair Trade Practices of MRTP Act For preventing deceptive as well as misleading advertisement MRTP Act has declared convinced trade practices as unfair. These inequitable Tra
How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi
the value delivery process
Value proposition of Cadbury dairy milk?
How should shoppers Stop develop its demand forecasts?
Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing
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