back to nature case study, Marketing Management

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1. Describe Back to Nature’s target market. [5 marks]
2. Outline Back to Nature’s (business and marketing) objectives. [5 marks]
3. Describe and evaluate the promotional strategies used by Back to Nature
to address their marketing objectives. [15 marks]
4. Explain how the promotional strategies adopted by Back to Nature were
co-ordinated with the other three Ps in trying to achieve the marketing
objectives. [15 marks]

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