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Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
marketing mix
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
What is the role of structural ties by retaining customers of a firm? Structural Ties: With the intention of attract new customers and retain old one time, companies ind
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
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