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Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
Should video game companies continue to alter their products to include other functions, such as Email ?
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
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