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Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
what are the approaches used by FMCG companies in test marketing?
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
explain above
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
prodact mix of lg company
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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