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Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
i want to add the 7p''s in hotel industry
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
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