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1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
explain right to safety
select a company and explain th marketing mix
Define the concepts of marketing research. Market Research: Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal st
What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
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