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Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
what is the difference between goods marketing and services marketing?
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
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