Assignment maketing anagement, marketing, Marketing Management

Assignment maketing anagement, marketing, Marketing Management

Assignment Help:

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.

Related Discussions:- Assignment maketing anagement, marketing

7p''s in hotel industry, i want to add the 7p''s in hotel industry

i want to add the 7p''s in hotel industry

Briefly describe market - oriented pricing characteristics, Question 1: ...

Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua

Academic writer, i would like to join your company as academic writer. how ...

i would like to join your company as academic writer. how do i go about it?

Products and services - core marketing concept, Products and Services ...

Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the

Market positioning errors., elaborate market positioning errors broadly

elaborate market positioning errors broadly

What do you meant by total customer satisfaction, Question 1: (a) What...

Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation

State the methods of price fixation, State the Methods of price fixation ...

State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3

Marketing department organization, Marketing department organization: ...

Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person

Characteristics of the consumer behaviour, Characteristics of the consumer ...

Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc

Determine the major decision of marketing activities, Determine the major d...

Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products

Write Your Message!

Name

Email id

Message

Verfication Code

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd