Assignment maketing anagement, marketing, Marketing Management

Assignment maketing anagement, marketing, Marketing Management

Assignment Help:

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.

Related Discussions:- Assignment maketing anagement, marketing

Difference between efficiency and effectiveness, Question: (a) Conside...

Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)

Conditional probability, Two events A and B are said to be dependent when ...

Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit

Modified rebuy , give me example of modified rebuy

give me example of modified rebuy

What is test marketing strategy development, What is Concept Testing Strate...

What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result

Ethical choice of the market targets, Ethical choice of the market targets:...

Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro

Explain about the shopping goods, Explain about the Shopping Goods Thes...

Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good

Doc, need of documentation in international business

need of documentation in international business

Aklil, 1. List dawn and explain the advantages of integrated material manag...

1. List dawn and explain the advantages of integrated material management.

Objective of pricing decision, Objective of pricing decision: a firm may c...

Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i

Eic framework, what is eic framework

what is eic framework

Write Your Message!

Name

Email id

Message

Verfication Code

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd