Assignment maketing anagement, marketing, Marketing Management

Assignment Help:
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.


Related Discussions:- Assignment maketing anagement, marketing

Distribution, i want to know the type of distribution strategy that a compa...

i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?

Define the publicity - promotion, Define the Publicity - Promotion Th...

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation.  Y

Personal selling, What is the role of personal selling in presentation and ...

What is the role of personal selling in presentation and demonstration?

CASE STUDIES, . How are Indian customers visiting Shoppers’ Stop any differ...

. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?

Importance of the pricing, Importance of the pricing: Pricing is one of...

Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons

What is line stretching, What is Line Stretching? Line Stretching: ...

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Describe characteristics of relationship marketing, Question 1: (i). D...

Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline

Propose an effective extended marketing mix, Question 1: You work for a...

Question 1: You work for a new regional airline that has recently started serving Mauritius. It is a low-cost budget airline. a. Explain what are the characteristics of ser

Illustrates the social environment in marketing activities, Illustrates the...

Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri

Define nature of personal selling, Define the nature of personal selling wi...

Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd