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how to draw consumer profile of a typical buyer of ray ban?
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
explain what you understand by market segmentation?
What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
identify and briefly describe four trends in the macro /market environment
What is comprised in green or environmental marketing? Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to sat
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