Assignment maketing anagement, marketing, Marketing Management

Assignment maketing anagement, marketing, Marketing Management

Assignment Help:

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.

Related Discussions:- Assignment maketing anagement, marketing

State about the demand - pricing decisions, State about the Demand - pricin...

State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig

Buying process, what is proposal solicitation in buying process

what is proposal solicitation in buying process

Brand equity, Brand equity: to understand the dynamics of brand, Aaker pro...

Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo

GE matrix, how do I incorporate GE matrix to the palm oil production?

how do I incorporate GE matrix to the palm oil production?

Assingment, Marketing strategy development

Marketing strategy development

Idea screening - new product development, Idea Screening In the new-pro...

Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones

How could you evaluate a press conference, Question 1: (a) Describe a P...

Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s

Test marketing, what are the approaches used by FMCG companies in test mark...

what are the approaches used by FMCG companies in test marketing?

Purchase and decision implementation in decision making, Explain about purc...

Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu

Product mix, What do you mean by product mix .

What do you mean by product mix .

Write Your Message!

Name

Email id

Message

Verfication Code

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd