Assignment maketing anagement, marketing, Marketing Management

Assignment maketing anagement, marketing, Marketing Management

Assignment Help:

You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.

Related Discussions:- Assignment maketing anagement, marketing

Test Marketing, What is test marketing and various approaches followed by F...

What is test marketing and various approaches followed by FMCG companies

Marketing, Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001...

Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109

Evaluate the concept of the product life cycle, Question 1: Evaluate th...

Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in

Case study, AThe rise of personal computers in the mid 1980s spurred intere...

AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num

How agencies gain clients, Q. How agencies gain clients? 1) Acquire new...

Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin

How should shoppers Stop develop its demand forecasts?, How should shoppers...

How should shoppers Stop develop its demand forecasts?

Components of Value Delivery, What are the components of value delivery? ...

What are the components of value delivery? Use practical examples to illustrate your knowledge.

Product life cycle, considering the concept of product life cycle where wou...

considering the concept of product life cycle where would you put video games in their life cycle

Determine the material price variance, Question: The Kaiserburger fast-...

Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A

Why ''supply'' has been more significant than ''purchasing'', Explain why '...

Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.

Write Your Message!

Name

Email id

Message

Verfication Code

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd