Assignment maketing anagement, marketing, Marketing Management

Assignment Help:
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among them:
- there have been not sufficient customer care programs,
- customer and business databases have not been updated for long time,
- promotional programs are not interested by customers and businesses.

You have decided to build up better business and customer databases.

Please write your plan, in which you:
1. Describe how you can collect sufficient information and build up the business and customer databases;
2. Breakdown the cost of data collection and processing.
3. Describe the fields of information in each database (which information is included in the databases).
4. Present how you will utilize the information for your marketing activities to improve the above situation.


Related Discussions:- Assignment maketing anagement, marketing

TEST MARKETING, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?

State the government regulation - pricing decisions, State the Government R...

State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li

Inflation, Inflation The overall and general increment in price level f...

Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a

Explain management the different types of exchange rate risk, QUESTION ...

QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an

Case study, 1. What are the significant factors that have led to the succes...

1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.

Write a short note on test marketing, Write a short note on Test Marketing?...

Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De

Nature, Q.  Describe the nature & scope of marketing & importance of marke...

Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd