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Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Considering the concept of product life cycle, where would you put video games in their life cycle?
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
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How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
what is the square root of 9?
explain the various approaches better followed by smcg companies in test marketing?
Explain the six key criteria for strategy selection by providing appropriateexamples
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