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considering the concept of product life cycle, where would you put video games in their life cycle
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
explain the various approaches that are followed by FMCG companies in test marketing
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
did the management take a correct decision in rohit''s case
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