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Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin
Problem 1: Describe the formulation of Sales organization. Explanation of sales Organisation Step 1 - Sales Strategy Step 2 - Marketing Strategy Step 3 - Sale
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
cost plus pricing
What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
a) Use the simplified difference quotient method to find g''(x) for g(x)= (2)/(1+2x) b) Determine an equation for the tangent line to the graph of g in part a) at x=0 c) Give th
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