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Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Question 1: (a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing
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