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Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
history of e-marketing
Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris
identify the major trends in the firm''s natural and technological environment.
Service-firm-sponsored retailer franchise system
consumer mind is a black box
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