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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
Materials Handling Devices Materials handing devices are of three types: a. Lifting and lowering devices ( vertical movement) b. Transporting devices( horizontal move
QUESTION (a) (i) Discuss the empirical evidence in relation to weak form market efficiency (ii) Explain fully how you would conduct a test of semi-strong form of the Efficie
INFLIBNET (Information and Library Network) The University Grants Commission (UGC) in its attempt to establish networking has taken the initiative and decided to develop a ne
1. Straight Flow Line: The shortest distance between two given points is the straight line. This line provides a guideline for the path to follow. 2. Standardizatio
Releasing Work: Documents whose physical and technical processing have been completed are released for use at prescribed intervals, like once a week, once a fortnight, or on
Question 1 Explain any five components of fashion retail industry Question 2 Explain any five components of promotion mix Question 3 Explain scope and functions of
Question 1: (a) What are the main roles of Government in the economic development of a country? (b) What are some of the emerging issues affecting the role of Government?
Circulation Area in library building-library management The stack rooms, issue and return counter and public catalogue constitute the circulation area. Along with the readin
Private documentation/information centres: They belong mainly to private business enterprises, commercial firms, etc., and serve primarily the interests of their own instituti
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