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Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing. A human need is a state of felt deficiency. 1). Humans have many comp
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Steps in MIS design: 1. Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th
can anybody tell me where (a+b)2 is applicable in real world
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
This is a practice where one firm sells the similar product at several prices in several markets.
Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
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