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Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own
assess the impact of fiscal and monetary policy on business organisation and their activities ?
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
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