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Illustrate why marketing research is important to a firm specially in a competitive market situation
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
knowing your competitors
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
the rise of personal computers in the mid 1980s spurred interest in computer games
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
Explain the involving marketing tourism using diagram
meaning of regional products or definition of regional products
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