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Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
what is product strategy?
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
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What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
What do you mean by product mix .
various approaches that are followed by FMCG companies test marketing in marketing management
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