Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

Challanges of e - marketing, The challange of E - Marketing 1.       Li...

The challange of E - Marketing 1.       Limited consumer exposure and buying 2.       Skewed user 3.       Choose and clutter 4.       Security 5.       Ethical con

Affected factors of strategies human resource investment, How many factors ...

How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su

Market share, “Market Share is the best indicator of company performance.” ...

“Market Share is the best indicator of company performance.” Is this a reasonable statement?

Principle of efficient clint agency relationship, Q. Principle of efficient...

Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im

States the term product line and discuss in brief, States the term Product ...

States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s

Differentiate business market and the consumer market, What is difference b...

What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe

What is brand extension, What is Brand Extension? Explain briefly. Br...

What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a

Rapid globalisation, how is rapid globalisation a challenge in the 21st cen...

how is rapid globalisation a challenge in the 21st century.

Ray ban, how to draw consumer profile of a typical buyer of ray ban?

how to draw consumer profile of a typical buyer of ray ban?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd