Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

Briefly discuss the suitability of equity, The Bono Company Ltd, which is ...

The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires

Implement a successful crm strategy, When customer-facing managers are aske...

When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

Create a graph of widget sales, Q1 Create a graph of widget sales on the t...

Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series.  That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )

Innovation, Innovation Any modernizing modification in a process or pro...

Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure.  Information technology has been the catalyst

Describe and elaborate on the functions of advertising, Question 1: i)....

Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,

Dettol, product mix pricing,price adjustment strategy,

product mix pricing,price adjustment strategy,

Describe participants of distribution channels, Describe the important role...

Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici

Value and satisfaction, Value and Satisfaction Customer value: it is t...

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

Marketing in the automobile industry and ncc, Question 1) Consider mar...

Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas

What is the meaning of product development, What is the meaning of product ...

What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd