Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

Explain the term- length of purchase decision time, Explain the term- Lengt...

Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl

CHALLENGES IN MARKETING MANAGEMENT OF SMALL SCALE, WHAT ARE THE CHALLENGES ...

WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY

Evaluate the effectiveness of goodwill advertisement, Q. Evaluate the effec...

Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp

Total outsourcing of cis for wv8, WV8 is a large not for profit (NFP) publi...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

Meaning of the marketing environment, Meaning of the marketing environment:...

Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o

Marketing as a discipline, Define the marketing by as a Discipline. Ma...

Define the marketing by as a Discipline. Marketing as a Discipline: The subject of marketing has involved out of business that has derived its existence by economics. But

Introduction to product-life cycle, Product life cycle Meaning and def...

Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through

Please help!!, A student can play 0,1, 2 hours of racquet ball on any give...

A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours

Define and explain the components of the promotional mix, Question 1: W...

Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd