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GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
consumer mind is a black box
various approaches followed by FMCG companies in test marketing
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
what is the plc of dettol dishwash?
what is the significance of retail as an industry
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
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