Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

Marketing, what ford needs to do to make sure it is sensitive to changes in...

what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country

What is integrated marketing, What is integrated marketing? Integrated...

What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro

Term project components, The term project for MKT 5160 is the creation of a...

The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin

Define the market intelligent enterprise, Question 1: Leading edge comp...

Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th

How are fewer buyers affected in business-consumer market, How are fewer bu...

How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.

What is structural realignment, What is Structural realignment Marketi...

What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu

Management, technolgoy can change the following three factors? a. politics ...

technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns

Tutor marked, factors which decide the broad area of scientific activity

factors which decide the broad area of scientific activity

Marginal rate of substitution, Michael Jordan lives in a world with only tw...

Michael Jordan lives in a world with only two goods:  basketballs and Gatorade.  Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord

#title.pricing, importance of pricing decisions to an organisation

importance of pricing decisions to an organisation

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd