Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

Market segmentation, Looking for an expert to help with market segmenation ...

Looking for an expert to help with market segmenation process

Case study , hi i have a case study in a marketing management course with ...

hi i have a case study in a marketing management course with 4 question. each answer should be in 250 words.. how can i send the file and the related materials ..thanks

The simplex method , a firm 3 different types of mobile phone & clasificati...

a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos

Market targeting strategies, Targeting strategies:  having segmented the ma...

Targeting strategies:  having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1.       Standardization: i

Shoppers’ Stop, How are Indian customers visiting Shoppers’ stop any differ...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Importance of the marketing in a seller''s or buyer''s market, Importance o...

Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati

List the main differences between goods and services, Question: (a) ‘T...

Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.

Find out fncs, Given the locations of mesh routers and their traffic demand...

Given the locations of mesh routers and their traffic demands, one can have the network configuration designed A network configuration is called a feasible network configuration (F

Explain the elements and factorsof market communication, Explain the elemen...

Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd