Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

Flyers, Flyers Flyers are newsprint pages, which are totally devoted to...

Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th

Level of the market segmentation, Level of the market segmentation 1. ...

Level of the market segmentation 1.       Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g

Inquiry into unfair trade practices, The inquiry beside unfair trade practi...

The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association

Buying decision making process, Buying decision making process: Mark...

Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio

What are four ps correspond to the customers four cs, What are four Ps corr...

What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs

Analyze the economic & demograpic env. of himachal pradesh, study the envi...

study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product

Doc, need of documentation in international business

need of documentation in international business

Describe the classes of the recreation opportunity spectrum, The Recreation...

The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t

Current marketing and internal firm environments, Your first assignment is ...

Your first assignment is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to fi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd