Assignment, Marketing Management

Assignment Help:
You are required to develop a Marketing plan for an organization strictly in either
manufacturing or mining or services based in Oman. You need to select a product or service of
the organization then develop marketing strategies to improve the Product/Service
performance and provide suitable recommendation to the management. You can add an
element of novelty to the entire process; it could be on the product features, Positioning,
Branding, and Segmentation (finding a new target segment for an existing product). You will
conduct background research (secondary research – journal articles, industry magazines,
websites, news reports) in the service or product area and outline major SWOT elements. You
will be required to understand the potential consumer market to identify a target market
(through the segmentation process) and develop a strategy to connect and communicate your
‘new’ product or service to the target group. The use of modern applied marketing theories
together with traditional theories is highly regarded. Use of journals and research will be highly
rewarded and is a must.


I choose Fahmy Furniture company

Related Discussions:- Assignment

What are the purchasing procedures, Question 1: Explain why purchasing ...

Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu

How is marketing play an important role in business, How is marketing play ...

How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards

What are aspects of activities use in green marketing, What are aspects of ...

What are aspects of activities use in green marketing? At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities

Enumerate about the target marketing and research, Enumerate about the Targ...

Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma

What is demographic segmentation, What is Demographic Segmentation? D...

What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen

Market penetration of FMCG and regional products in rural, meaning of regio...

meaning of regional products or definition of regional products

In search of greener pastures, did the management take a correct decision i...

did the management take a correct decision in rohit''s case

Describe the types of new service developments, Problem 1: Describe the...

Problem 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diagr

Briefly characterize factors influencing consumer behaviour, Question 1: ...

Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke

Give a documentary, (a) Show one movie genre of particular interest to you ...

(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd