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Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
Flyers Flyers are newsprint pages, which are totally devoted to the advertising and promotion of an organization. They may be in black and white or colour but in recent days th
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
"consumer mind is a Black Box"
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
the core concept marketing
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