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Consumer mind is black box. Discuss
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
assignment theory for budgeting decision
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
elaborate market positioning errors broadly
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
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