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Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib

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What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s

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What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with

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What are physical distribution firms, What are physical distribution firms?...

What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point

Ghost shopper, Ghost Shopper Ghost shopper is a marketing expert, posin...

Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa

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Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each

Components of the promotion mix, Components of the promotion mix:- Prom...

Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a

What are the disadvantages of licensing in marketing, What are the disadvan...

What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,

What are the durable goods, What are the Durable Goods   Durable good...

What are the Durable Goods   Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,

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