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Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non

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Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,

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Advantages of the middleman: 1.       Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want

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What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p

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Illustrate why marketing research is important to a firm specially in a competitive market situation

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How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th

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Targeting strategies:  having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1.       Standardization: i

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How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp

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