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Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
What pricing strategy would you suggest to a small - Scale Industry Products
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Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa
explain the various approaches that are followed by fmcg companies in test marketing
The Fabrication & Baking Industries Ltd (The FBI ) The FBI is a specialty manufacturer of fabricated, baked enamel components for the mining industry, located in Newcastle. Larg
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
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