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State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
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What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
scope of marketing management
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