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Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Cribbage players have long been aware that 15 = 7 + 8 = 4 + 5 + 6 = 1+2+3+4+5. Find the number of ways to represent 1050 as a sum of consecutive positive integers. (The trivial rep
considering the concept of product life cycle, where would you put video games in their life cycle?
Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
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