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explain the role of the process of marketing in business
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
CREATING STRATEGIC ADVANTAGE
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
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