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What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
how are cereals distributed to reach the consumers
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
whom do you think Rajender will eat with? why?
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
Consumer mind is black box. Discuss
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
factors affecting the product life cycle
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