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the value delivery process
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
"consumer mind is a block box" -discuss
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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