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Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
What are the different strategies in sprite brand
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
how can we calculate pricing
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
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