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Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
Question: The Association of Small & Medium Enterprises have sought for your views as Marketing Consultant. You have been asked to advise a small company about its product por
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
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