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Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
product report and market segmentation of monorail companies
Sales Budget This is a forecast of unit sales volume and sales dollars. Oftentimes if the firm sells a significant portion of its products on credit terms, the budget will also
what are the various methods used to categorize retailers?
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
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