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1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
What is Negative communications Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor p
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
2(x + 4) = 30
PRODUCT MIX OF LG COMPANY
“Consumer mind is a Black Box”
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