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Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
how do shoppers stop develop its demand forecasting
a marketing plan is as good as its implementation discuss
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
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