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A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
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what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
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Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
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