Ansoff growth matrix, Strategic Management

Assignment Help:

Ansoff Growth Matrix

The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy .

Market penetration

In market penetration strategy, focus is on selling existing products into existing markets. Bread Talk has the potential to improve its existing market share with existing products through advertising, integrated loyalty schemes, sales promotion and effective pricing strategy .

Market development

Under market development, the focus is on using existing product for the international market . For capturing the new market, company can export the products into new countries.

New product is developed into existing market in product development strategy. By introducing new product range and modifying the existing product according to the customer's requirement in the existing market, company can increase its profitability and customer base.

Diversification

New product is developed into new market under diversification . Bread Talk can introduce new product range in the new market to capitalize opportunities of global marketplace.


Related Discussions:- Ansoff growth matrix

Define managerial process of crafting & executing strategy, Define Manageri...

Define Managerial Process of Crafting & Executing Strategy the managerial ins & outs of crafting & executing company strategies. Special thought is given to management's direc

Industry Profitability, How do the five competitive forces in Porter''s mod...

How do the five competitive forces in Porter''s model affect the profitability of the overall industry? For example, in what way might weak forces increase industry profits, and in

Define relationship b/w company''s strategy & business model, Relationship ...

Relationship Between A Company's Strategy & Its Business Model 1.   Closely associated to the idea of strategy is the model of a company's business model . CORE CONCEPT:

What is strategy?, What Is Strategy? 1. A company's strategy is manage...

What Is Strategy? 1. A company's strategy is management's game plan for how to grow up the business, how to attract & please customers, how to compete effectively, how to cond

Explain the phases of the bath-tub curve, Question: (a) Briefly discus...

Question: (a) Briefly discuss the following Maintenance practices and list some of the techniques used to implement these practices in the work environment (i) Predictive

verify the manufacturer''s claim, A supplier of components to an electroni...

A supplier of components to an electronic industry makes a sophisticated product which sometimes fails immediately it is used. He controls his manufacturing process so that the pro

Disadvantages of divisional structures, Q. Disadvantages of divisional stru...

Q. Disadvantages of divisional structures? - As the complexity and diversity of products and markets within the group increase, central coordination by a head office or holding

Describe porters five forces model, Question 1: a. Define strategic man...

Question 1: a. Define strategic management and how it can be applied in an organisation. b. When a company needs to adapt to change, what are the key strategic management qu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd