Ansoff growth matrix, Strategic Management

Assignment Help:

Ansoff Growth Matrix

The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy .

Market penetration

In market penetration strategy, focus is on selling existing products into existing markets. Bread Talk has the potential to improve its existing market share with existing products through advertising, integrated loyalty schemes, sales promotion and effective pricing strategy .

Market development

Under market development, the focus is on using existing product for the international market . For capturing the new market, company can export the products into new countries.

New product is developed into existing market in product development strategy. By introducing new product range and modifying the existing product according to the customer's requirement in the existing market, company can increase its profitability and customer base.

Diversification

New product is developed into new market under diversification . Bread Talk can introduce new product range in the new market to capitalize opportunities of global marketplace.


Related Discussions:- Ansoff growth matrix

Lienear programming , A paper mill produces two grades of paper viz., X and...

A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper

Humantitiesstudying the humanities in a business or, Ask question #Minimum ...

Ask question #Minimum 100 words accepted What is the value of studying the humanities in a business or technical curriculum? How might a topic such as ancient art enhance contempor

Three stage transformation model of inputs, Product manufacturing operation...

Product manufacturing operations can be described as a three stage transformation model of inputs. Inputs Inputs are intangible. Unlike a traditional product, a servic

Ray''s satellite emporium, Ray's Satellite Emporium wishes to verify the be...

Ray's Satellite Emporium wishes to verify the best order size of their best selling satellite dish (model TS111).  Ray has estimated the yearly demand for this model at 1,000 units

strategic intent, Pick a firm, discuss the effectiveness of current strate...

Pick a firm, discuss the effectiveness of current strategy and make a recommendations regarding a more viable strategy and rational for that Choice. Background to the firm It''s cu

Evolution and revolution in Hi-Fi sector, 1. Identify and discuss strategic...

1. Identify and discuss strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools and identify strengths and weaknesses for the firm

Discuss the strategic management models, VRC is a family owned business whi...

VRC is a family owned business which has been manufacturing racing cycles for over a century. Over the years, the company has been relatively successful, although its growth has te

Explain different levels of strategy, J plc manufactures a range of cars. T...

J plc manufactures a range of cars. The company is structured on a divisional basis with each division having responsibility for a segment of the market. One of the divisions manuf

Dominant strategy combination, Janet decides to play a game with her childr...

Janet decides to play a game with her children, Jay and Jill (who are fraternal twins) and Mo. Each child is in their own room and cannot communicate with each other. Suppose Jill

Development of an asset management plan, Write a submission to your chief e...

Write a submission to your chief executive officer of your organisation describing a strategy to improve the organisation's assets, their management, and the standard of service wh

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd