Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Why analyze the marketing environment?
1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge of the marketing environment. Saw that environment plays a crucial role in the marketing and that securing the right fit between the environment and the firm, using the marketing mix as the tools, is the crux of the marketing. The firm has to know where the environment is heading, what trends are emerging therein and what should be its response to the environment changes. Only by the analyzing the environment can be firm grapple with these issues.
2. Strategic response to environment to possible only with proper environment analysis: facilitating the corporations' strategic response to the changes taking place in environmental factors is the ultimate purpose of the environment analysis. the firm has to come up with alternative programmers and strategies response by high lighting opportunities, the pursuit of which will help the firm help attain its objective. It helps assesses the attractiveness and probability position of these opportunities, and helps prepare a shortlist of those which are relevant to the firm and which can be pursued by it.
3. Spotting the opportunities and threats: spotting the opportunities and threats is the central purpose here. It is in the environment that the firm finds its opportunities; it is in the environment that is finds the threats it has to be encounter; and it is by tapping the opportunities present and countering the threats embedded therein that the firm achievers its growth objectives. The starting point is thus to spot the opportunities and threats.
4. Task involved in marketing environment analysis: marketing environment analysis, is the process of the gathering, filtering, and analyzing information relating to the marketing environment involved in the process are the tasks of the marketing the changes taking place in the environment and forecasting the future position in respect of each of the factors. The analyses spot the opportunities and threats in the environment and pinpoint the ones that are specifically relevant to the firm and which can be pursued by it.
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
Illustrate the term market and its managing. We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by ana
E BUSINESS..
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd