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Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an
When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer
Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat
The libraries of some universities and other educational institution bring out bibliographies on selected subjects. Lists of Books and Publishers Bulletins: a. All leading
IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
what is it?
How student strike effect on Quebec? How student strike effect on other province of Canada? Which people are involved in it? (Students and people who want Quebec different from Can
what are the core marketplace concepts?
Uses or Importance to Business and Industry: 1 Decision making tool: marketing research is useful for taking marketing management decision. It provides necessary information
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