Analyse consumer behaviour, Financial Management

Assignment Help:

Eatmore & Green Pty. Ltd (Australia) is a successful medium sized marketing consultancy for Australian agricultural products and Australian sourced organic, natural beauty/cosmetic/baby and spa products.

It  represents many  small to medium producers of Meat processors (principally beef and lamb and recently kangaroo) and Stone Fruit growers. It was started in 1990 by 2 partners - Tom Eatmore and Bill Green with strong agricultural product marketing experience in the Australian marketplace and a recently developed interest in organic natural "green  beauty/cosmetic products, which are now handled by Bill's daughter Suzy Green - a graduate in International Business. At this stage the products they handle are largely marketed to the Australian market with a small export presence in Japan.

They are  looking at expanding into new overseas markets that present opportunities, notably the "Emerging economies" of Asia, Latin America and Africa or some potential Eastern European markets.

Eatmore and Green believe that there are opportunities in organic meats/hormone free/free range etc along with organic Stone Fruits and Apples, and the new  marketing mix products

Eatmore and Green  market their ranges under the following labels.

  • Sunny Valley Meats organic and non-organic
  • Orchard Fresh Stone Fruits and Apples - organic and non-organic
  • Bilgarra Rainforest natural beauty/spa products for adults
  • Baby Gaa Gaa -  range of natural  massage and cleansing products.

The executives believe that trends and changes in global economies represent new opportunities for the company and their stakeholders/suppliers in overseas markets - principally the "so-called" Emerging Economies. They need to research these markets , identify potential target markets and understand consumer behavior with different cultural contexts and elements in most of these emerging markets.

You are roleplaying the executives from Eatmore & Green Pty.Ltd and you need to undertake the following analysis and review with an  objective to exporting all or some of the product marketing mix the company is responsible for.

  • Identify and then select possible overseas emerging markets* (compare 2 for final report) YOU MUST NOT CHOOSE YOUR OWN PERSONAL COUNTRY OF ORIGIN - LEARN ABOUT DIFFERENT MARKETS.
  • Undertake competitor research in those selected markets
  • Advise on positioning and targeting strategies
  • Advise on marketing strategies - for the differentiated product marketing mixes
  • Undertake market research about possible markets for the company's product ranges products .
  • Investigate consumer needs in other countries, particularly looking at consumer profiles and the influence of culture on the marketing of food products and /or beauty products
  • Assess other influences on consumer behaviour and the marketing of your selected product.
  • Outline how influences on consumer behaviour and cultural considerations will be used to target effective marketing strategies
  • Advise on legal and ethical issues which need to be considered as a part of developing marketing strategies for selected overseas markets

 


Related Discussions:- Analyse consumer behaviour

Explain retail and wholesale banks in commercial banking, Explain about the...

Explain about the retail and wholesale banks in the commercial banking. Retail and wholesale banks: Commercial banking can also be separated within retail and wholesale b

What are the difficulties of capital budgeting, Q. What are the Difficultie...

Q. What are the Difficulties of Capital Budgeting? 1. Measurement Problems: - Identifying as well as measuring the costs and benefits of a capital expenditure proposals tend to

Misconceptions about financial manmagement, What are the misconceptions abo...

What are the misconceptions about Financial Management?

Calculate the companys horizon value, A. Mitt starts Examine Your Zipper In...

A. Mitt starts Examine Your Zipper Incorporated ("XYZ") in 2012 by selling common stock of $12,000,000. He promises the investors in his company a 15% return on their capital. B

The safety margin, Norfolk Ltd is specialized in producing & selling air co...

Norfolk Ltd is specialized in producing & selling air conditions.  In 2010, the manufacturing cost per unit included:

What do you mean by financial leverage, Q. What do you mean by Financial Le...

Q. What do you mean by Financial Leverage? Financial Leverage: - The financial leverage perhaps defined as the tendency of the residual net profit to vary disproportionately wi

Balance sheet equation concept, Balance Sheet Equation Concept The His...

Balance Sheet Equation Concept The Historical Cost Concept needs support of two other concepts for practical reasons, viz. (i) The Money Measurement Concept (already discus

Determine firm sales revenue, a) Gross profit shows the difference between ...

a) Gross profit shows the difference between a firm's sales revenues and its direct cost of sales (COGS). Net profit, however, is calculated after deducting overheads (expenses) fr

Explain the term stakeholders, Explain the term StakeHolders The range ...

Explain the term StakeHolders The range of stakeholders may comprise directors/managers, lenders, shareholders, employees suppliers and customers. These groups are probable to

What is estate tax, Q. What is Estate Tax? Estate Tax - Tax on the valu...

Q. What is Estate Tax? Estate Tax - Tax on the value of a DECENDENT'S taxable estate, usually defined as the decedent's ASSETS less LIABILITIES and certain expenses that may in

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd