Analyse accurately and analytically environments situation, Marketing Management

Assignment Help:

Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering.

The effects of global warming are with us now. Environmental friendly or eco-friendly product refer to goods or services that claimed to inflict minimal or no harm on the environment.

Companies sometimes use these terms to promote goods and services by making environmental marketing claims and with eco-labels.

Hence, the assignment requires the student to offer an eco-friendly product to the market.

Student must choose any one (1) of the international companies (attached in PDF form) which make up of three hi-tech companies and one clothing company. The companies are:

i) Portakabin

ii) Siemens

iii) Corus

iv) Diesel

OBJECTIVE:

The assignment would enable students to:

1. Analyse accurately and analytically the situations of the environments in order to provide inputs for making better decisions in marketing.

2. Make accurate marketing decisions and prepare effective marketing plan for a particular product or service that is ideal for a selected organisation.

3. Identify the marketing mix elements to be integrated resulting in a completed marketing plan project.


Related Discussions:- Analyse accurately and analytically environments situation

Explain soft system methodology with an example, Question 1: (a) How do...

Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind

Explain about return on investment, Q. Explain about Return on Investment? ...

Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin

Sprite Brand, What are the different strategies in sprite brand

What are the different strategies in sprite brand

Benefits of using the marketing concept in organisation, Question 1: a)...

Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa

Implementation and control program - marketing budget, On the basis of your...

On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I

Marketing, concepts and different core of marketing

concepts and different core of marketing

Creative skills and new ideas in ads, Creative Skills and New Ideas:- Crea...

Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd