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Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being an official sponsor without gaining the costs of sponsorship. For instance, through advertising during television coverage of the event.
should vedio game campanies continue the alter their products to include other function ,such as email?
what are the reasons for market segmentation and its advantages
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Does marketing exisit solely to increase profit?
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
critically analyse diesel''s marketing mix strategies?
explain why marketing channels promote not only economic systems but also social systems
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
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