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Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being an official sponsor without gaining the costs of sponsorship. For instance, through advertising during television coverage of the event.
consumer mind is a black box
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
what is concepts of marketing?
One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.
Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
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