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Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being an official sponsor without gaining the costs of sponsorship. For instance, through advertising during television coverage of the event.
Discuss about the term http. Http: Http is stands for Hyper Text Transfer Protocol, The WWW protocol which performs the request and retrieves functions of a server. Gene
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
identify and explain four common segmenting variables
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
exblin the vireous functin of marekting management
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
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