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what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
traveling salesman problem examples showing table and graphs
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim
marketing process
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
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