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Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
what is down-market stretch?
how to do market segmentation
Q. Illustrate the the advertising effects on National Income? Effect on National Income: - Advertising increase productive, promotes demand and promotes growth in agriculture
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
What is profitability control in MIVE? Profitability control in MIVE: There is no point in squandering scarce resources on marketing attempts which guarantee nothing exce
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