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Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
defined marketing management and its feature
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Problem 1: Describe the supply chain management system and inventory management system. Concept of IT in Retail Management & its application in detail Problem 2:
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
what are some situation of straight rebuy
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
consumer mind is a black box
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