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customer mind is a black box dicuss
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT
Answer for a caselet
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
approaches followed by FMCG in test marketing
Factors which influence type of promotional strategies used by universities to increase enrolment
key criteria for strategy selection by providing appropriateexamples
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
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