Advertising gambit, Business Law and Ethics

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Bagra Used Cars Ltd. has as the most prominent show on its lot an immaculate, highly polished model which rotates slowly on a raised circular platform under powerful floodlights. The price is on the windshield - $17,700.00. Walking home 1 evening, Williams noticed the display and stopped and asked the sales agent for a demonstration. The sales agent then proceeded to try and interest him in various other models, which, she urged were "really better" than the 1 displayed, when Williams persisted in wanting to see the one displayed the sales agent replied that it was not actually for sale, but was being used as an advertising gambit. Has Williams any claim that a contract existed? Please give reasons.


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