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We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in the ads? How effective do you believe their messages were? How much money was spent? In a one-page report, discuss the political advertising you were recently subjected to. Of the ads you most remember, did that candidate win? What are your opinions on media used, advertising messages and effectiveness and cost of such advertising.
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
The market for pool rafts in Playa del Largarto is competitive and includes no transaction costs. Five suppliers are willing to sell pool rafts in Playa del Largarto at the follow
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
product marketing v/s service marketing
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
Explain the various approaches that are followed by FMCG Companies in test marketing.
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
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