Advertising and marketing in rural areas, Marketing Management

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Question 1:

Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer.

  • Detailed explanation on ‘Advertising and Marketing in Rural Areas'
  • Detail explanation on ‘Innovative use of media in rural areas'
  • Detail explanation on ‘Promising Growth in Rural Market'

 

Question 2:

Give a broad overview of the psychological changes that is happening in India which is deep and not superficial and is changing advertising strategies for ever.

Detailed explanations on ‘Evolving Consumer Segments'


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