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Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w
strategies to apply product line filling?
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
what are the faciliting functons of marketing
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
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