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Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
understand the prospects for growth in global services
Q. Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. : Market may be segmented by using several relevant
Question 1 Read the CASE STUDY ' Selling the idea' below and then do the following. Produce an initial marketing strategy to develop appropriate geographic areas into targe
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
Discuss the Henry Assael model on buying decision behaviour.
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