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Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
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Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
considering the concept of product life cycle, where would you put video games in their life cycle
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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