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Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
Characteristics of Sellings oriented concept of marketing, Marketing Management
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
promotion techinques
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
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