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What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
explain the various approaches that are followed by FMCG companies in test marketing
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
5 Steps
Explain the stages in the Product Life Cycle with examples.
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
henry assael model of buying decision behaviour along with the diagram
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