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What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
explain above
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
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