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Meaning or definition: the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attention of the readers or the listeners or the viewers or the on lookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.
According to the marketing association it is any paid from of non personal presentation idas goods of services by an identified sponsor
Accordinig to the new encyclopaedia bitanica advertising is from of communication intend promote thesale of the product or service to influence public opinion to gain political support or advance a particularcause
According to weeler advertiing is , any from of paid non personad l presentation of ideas goodsor services for the purpose of inducingpeople to byto comm
According to willim j Stanton advertising consists of the activities involved in presenting to group a non -personal oral or visual openly sponsored message regarding a product service idea this message is called on advertisement is disseminated through one or more media and paid for by an identifiled sponsor.
Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
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