Advantages of the E - Marketing

1.       High speed of interaction

2.       Low cost provision and maintenance

3.       Ability to provide mass customization

4.       Global reach and wide search facilities

5.       Instant diaglogue

6.       Multi -directional communications (for example, to suppliers and customers)

7.       High level of the user control

8.       Customer or visitor -driven interactivity

9.       Moderate level of the capability

10.   Convenience in process

11.   Better information dissemination

12.   Fewer hassles in the procedures

13.   Lower costs of operation

14.   Relationship building

15.   Recognizing respose pattern

16.   Quick adjustments