Advantages to producers

1.       Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise to advertise its product because the enterprise can use the name of the brand in its advertisement messages.

2.       Easy to identify the products: use of the brand is very helpful in the identification of the products. The producers can advertise their products with their brand consumers can identify such products easily.

3.       Creation of the separation market: producers can create a separate market for their products if they use a particular brand because the uses of a particular brand differentiate these products from others.

4.       To get more prices: when consumers like a brand and they start to use the product of that brand, they do not mind a little increase in the prices of such products.

5.       Easy to expand the product mix: if the brand of a producer is very popular in the market and the demand of such products is quite encouraging, the product may decide to expand his product mix. He can add new product lines to his product mix or he can add new product items to his existing product lines. It does not create any difficulty for the producer to create demand for these new products because his brand has already got popularity among the consumers.

6.       Personal contacts with the consumers: when the brand of a producer becomes popular among consumers, it becomes very easy for the producer to eliminate the middleman or to reduce the number of the middleman because he is in a position to sell his products directly to the consumer. It reduces the cost of the distribution considerably.