Advantages of developing a greenfield site, Other Management

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Question :

(a) Examine how a feasibility study can be used by a Hospitality Manager.

(b) Briefly describe what aspects should be considered in a feasibility study.

(c) Compare and contrast two advantages of refurbishing an existing building with two advantages of developing a Greenfield site.

(d) Describe how a new property's unique selling point (USP) may be identified. Use a suitable example to illustrate your answer.

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