Question 1:

As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to:

a. explain how the principle of branding can be used to compete in this market by providing added value for customers.

b. outline how the marketing mix (7Ps) is used to convey the brand?s positioning.

Question 2:

Using examples from a non-profit organisation of your choice (e.g. a charity or government department):

a. examine how stakeholders can benefit from adopting a marketing orientation approach, in a non-profit organisation.

b. explain how you would proceed to transform the non-profit organisation into a marketing orientated one.