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Question 1:
As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to:
a. explain how the principle of branding can be used to compete in this market by providing added value for customers.
b. outline how the marketing mix (7Ps) is used to convey the brand?s positioning.
Question 2:
Using examples from a non-profit organisation of your choice (e.g. a charity or government department):
a. examine how stakeholders can benefit from adopting a marketing orientation approach, in a non-profit organisation.
b. explain how you would proceed to transform the non-profit organisation into a marketing orientated one.
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
Define international marketing and furnish its features.
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
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