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Question 1:
As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to:
a. explain how the principle of branding can be used to compete in this market by providing added value for customers.
b. outline how the marketing mix (7Ps) is used to convey the brand?s positioning.
Question 2:
Using examples from a non-profit organisation of your choice (e.g. a charity or government department):
a. examine how stakeholders can benefit from adopting a marketing orientation approach, in a non-profit organisation.
b. explain how you would proceed to transform the non-profit organisation into a marketing orientated one.
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations
You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
define marketing and marketing management
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
how to make ppt on this topic in 4 slides?
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
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