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Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
explain the various approaches that are followed by FMCG companies in test marketing
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
process of disigning distribution channel
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
how should we put all indian factors in a ppt
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
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