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explain the various approaches that are followed by FMCG companies in test marketing
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
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Q. Explain market segmentation? Tell need to segment the markets? O R Clarify th e term market segmentation & briefly explain the need to segment the market? A
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