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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
critically analyze mr.vincent''s reasoning
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
A good or service an organization makes in quantity to sell on the open market is a product.
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
a side of a square is represented by x-3.what expression represents the area of the square?
How to start and finish
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
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