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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
what is branding??? and hoe m,any types of branding we can do???
what are ten rules of E-Marketing and what are The three main driving force Business pressures,Organizational responses & The role of Information Technology (including electronic c
what is international marketing
How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
Should video game companies continue to alter their products to include other functions, such as e-mail?
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
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