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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
types of marketing planning that a business organization can adapt
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.
elaborate market positioning errors broadly
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
factors affecting the product life cycle
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
a value change of a company
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
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