Ad-effectiveness using a communication objective, Marketing Management

Assignment Help:

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.


Related Discussions:- Ad-effectiveness using a communication objective

Total quality management , TOTAL QUALITY MANAGEMENT (TQM): Total Qual...

TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding

Kinds of the packaging, Kinds of the packaging: 1.       Consumer pa...

Kinds of the packaging: 1.       Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth

Makerting mix, #quest explain the ansoff product or makerting mix and its r...

#quest explain the ansoff product or makerting mix and its revance in makerting.

Tutor marked, factors which decide the broad area of scientific activity

factors which decide the broad area of scientific activity

Marketing & business are changing, Q.How marketing & business are changing?...

Q.How marketing & business are changing? Ans.:  Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c

Mutually beneficial relationship of marketing, How is marketing mutually cr...

How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd