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Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the various stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
The marketing research is a very important element in any organisation's marketing Information System. Examine the role and importance of marketing research within the organisation's Marketing Information System and how it is related with the other elements of the system.
Describe the Meaning of Research Research in common man's language refers to "search for knowledge". Research is basically the process of finding solution to a problem after
What are the product classification and attributes?
Procedural Formalities : The ECGC has three types of claim forms: (i) Form No.501 for claims rising due to non payment for goods accepted by the buyer, (ii)Form No.502 for claims
Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different
model building is the essence of the operations research approach?
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
3 pages
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata
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