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Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the various stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
The marketing research is a very important element in any organisation's marketing Information System. Examine the role and importance of marketing research within the organisation's Marketing Information System and how it is related with the other elements of the system.
What was the distribution of products in marketing mixed?
how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
classification
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give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
What are the limitations of marketing research? Answer There are two main limitations of marketing research. a. It can't provide decision directly. Marketing research c
explain Henry Assael Model of buying decision behavior along with the diagram”.
Product development is an interdisciplinary activity requiring contributions from almost every part of a company. Three areas that are always involved are: Design Manufact
#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i
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