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Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
what is core concept of marketing
Illustrate about the Nature of the Company A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business fi
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
[X,D] = eig(A) given X and D find A
what are the reasons for market segmentation and its advantages
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre
Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the
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