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What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Importance of marketing Importance of marketing to the society 1. Delivery of standard of living to the society: main liability of the marketing is to produce goods a
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
process of disigning distribution channel
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