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explain in short
consumer mind in a block box
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
tacher.
marketing factors influencing pricing decisions
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
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