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QUESTION 1
The best indicator of behaviour is intention.
a) Describe the theory you would use to explain the above and explain the importance of this theory.
b) Elaborate on the different characteristics that will help you to persuade someone.
QUESTION 2
a) Distinguish between a source perspective and a receiver perspective on defining communication.
b) By making use of appropriate examples, explain the following terms:
i. Symptomatic behaviour
ii. Verbal Behaviour
iii. Analogic behaviour
strategy as an organizational process
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What market segment will the company be targeting? Why?
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