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three uses of product line stretching
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
full detail since it is assignment
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
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