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Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
how was the need for this product identified?
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
What factors affect or govern the length of a product life cycle
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