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Q: How family life cycle as well as family decision making can influence consumer behaviour? Ans: Families and Family Decision Making The Family Life Cycle- Individuals
What are the numerous measures for reliability assessment of a scale? Answer Reliability in research relates to consistency of results over a period of time. A scale is ca
FOREIGN EXCHANGE : Foreign exchange, as defined under Foreign Exchange Regulation Act. 1973 is foreign currency and includes: i) All deposits credit and balance payable in fore
EXPORTS UNDER DEFERRED PAYMENTS : You have learnt that all export proceeds must be surrendered to an authorised dealer within 180 days from the date of shipment. Exporters are r
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i
Permitted Currencies : The payment in foreign trade may be receptor made in a foreign currency which is freely convertible. A freely convertible currency; IS permitted by the rule
prepare a list of five products by your family.indicate who is the information gatherer, the influencer, the decision maker, the purchaser and the user
These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
Elucidate quota sampling Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quo
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