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Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
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Discuss importance of data cleaning in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee
Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main
Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri
OBJECTIVES OF EXPORT-IMPORT POLICY : Government control import of non-essential Items through an import policy at the same time. all-out efforts are made to promote exports. Thus,
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
Consumers are engage in both internal as well as external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certai
Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca
List out the secondary sources of information while pursuing market research.
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