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Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
What range of activities incorporates in green marketing? Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes an
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
..physical evidence of at tea product..??
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
considering the concept of product life cycle where would you put video games in their life cycle
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
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